2018-2019 College Catalog 
    
    Mar 13, 2025  
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2018-2019 College Catalog [ARCHIVED CATALOG]

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BU 472 - Marketing Research

3 Credits
A course designed to introduce the marketing student to the areas of marketing research and marketing information systems. Coverage of marketing information system design and the marketing research process, including: research design and sources of information, data collection methods, sampling procedures, data analysis and interpretation, and the formal research report. Prerequisite: BU 250 , MATH 220 .


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