2018-2019 College Catalog 
    
    May 19, 2025  
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2018-2019 College Catalog [ARCHIVED CATALOG]

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BU 223 - Advertising and Sales Promotion

3 Credits
Introduction to the principles and practices of advertising as they relate to the socioeconomic and marketing environments as well as the advertising industry. The creative process of advertising (research and strategy) and the media (planning and research) will be covered.


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