|
|
Apr 27, 2024
|
|
MKTG 472 - Marketing Research 3 Credits A course designed to introduce the marketing student to the areas of marketing research and marketing information systems. Coverage of marketing information system design and the marketing research process, including: research design and sources of information, data collection methods, sampling procedures, data analysis and interpretation, and the formal research report. Prerequisite: MKTG 250 , MATH 220 .
Add to Portfolio (opens a new window)
|
|
|
Stay Connected!