2019-2020 College Catalog 
    
    Apr 27, 2024  
2019-2020 College Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 472 - Marketing Research

3 Credits
A course designed to introduce the marketing student to the areas of marketing research and marketing information systems. Coverage of marketing information system design and the marketing research process, including: research design and sources of information, data collection methods, sampling procedures, data analysis and interpretation, and the formal research report. Prerequisite: MKTG 250 , MATH 220 .



Add to Portfolio (opens a new window)