2019-2020 College Catalog 
    
    Apr 27, 2024  
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2019-2020 College Catalog [ARCHIVED CATALOG]

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MKTG 374 - Retail Management Concepts

3 Credits
Presents retailing as a dynamic aspect of the marketing/channels distribution system. Consumer/marketing analysis, store location, store layout, merchandising, pricing, promotional issues and problems are considered. Prerequisite: MKTG 250 .


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