2019-2020 College Catalog 
    
    Apr 27, 2024  
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2019-2020 College Catalog [ARCHIVED CATALOG]

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MKTG 362 - Introduction to Communication Media

3 Credits
A survey of the mass media and other areas of mass communication designed to acquaint the student with the field of communication and what it offers. Through readings and projects, students will learn basic principles of websites and other online communication, focusing on creating content, planning designs, and graphics. This course offers the opportunity to explore in depth contemporary marketing management issues.


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