2016-2017 Catalog 
    
    Apr 27, 2024  
HELP
2016-2017 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BU 372 - E-Commerce

3 Credits
This course provides an introduction to and analysis of the strategic and ethical use of the Internet for marketing communications and strategy. Emerging Media for Entrepreneurs will explore the emerging tools that are quickly becoming necessary to launch a successful online business in today’s modern market. Students will gain a working understanding of how to market their product via social media, blog writing, content writing, and public relations. As marketers, entrepreneurs, and web developers, they’ll gain a toolbox of digital skills highly desired by today’s employers. Prerequisite: BU 250 .


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Academic Programs and Courses
  Academic Programs by Department
  Academic Programs by Degree
  Secondary Education Options
  Minors
  Course Descriptions
  Academic Policies and Procedures
  Cultural Diversity Requirement
  Upper Level Literature Requirement
  Alternative Credentialing
  College Information
  Mount Aloysius College - At a Glance
  Core Goals and Learning Outcomes
  Facilities
  Academic Calendar 2016-2017
  Academics
  Campus Ministry
  Student Affairs
  Faculty & Staff Listing
  Accrediting Agencies
  Enrollment Information
  Admissions
  Financial Aid
  Tuition and Fees
  Graduate School Policies
  Graduate and Continuing Education Programs
  My Portfolio