2024-2025 College Catalog

Nov 03, 2024

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2024-2025 College Catalog

Marketing Minor

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The student who successfully completes the Marketing Minor will be able to:

Demonstrate effective communication skills appropriate for the business environment.
Develop a comprehensive foundation in the concepts and practices of the core areas of business.
Apply basic marketing concepts and practices.
Demonstrate competency in modern marketing methods and systems.

Marketing Minor Total Required Coursework: 18 Credits

MKTG 250 - Principles of Marketing 3 Credits
MKTG 260 - Principles of Communication Media 3 Credits
MKTG 364 - Graphic Design 3 Credits
MKTG 472 - Marketing Research 3 Credits
Choose TWO Courses: 6 Credits
MKTG 350 - Social Media Marketing 3 Credits
MKTG 370 - Consumer Behavior 3 Credits
MKTG 392 - Introduction to Digital Media Editing 3 Credits
MKTG 394 - Introduction to Video Editing 3 Credits
MKTG 474 - Public Relations 3 Credits
*All courses taken are subject to prerequisite requirements.

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