Marketing, B.S.

Mount Aloysius College offers a flexible and contemporary program in Marketing leading to a Bachelor of Science degree.

The Marketing program at Mount Aloysius College is designed to provide students with a firm foundation of theory coupled with hands-on experience. The program is built upon the philosophy that the liberal arts provide the appropriate foundation for exploration of business studies; that classroom theory must be integrated with professional activity; that technology ought to be integrated with various concepts and skills throughout the curriculum; and that integration of varied concepts - being a reality of successful professional life - should be prominent in the program. The major in Marketing offers flexibility to students. In consultation with an academic advisor, students can use the elective block of credits to accommodate various business and marketing related interests.
 

Students graduating with a Bachelor of Science degree with a major in Marketing will:

1. Demonstrate effective communication skills appropriate for the business environment.;

2. Demonstrate effective interpersonal skills suitable for working in collaborative settings;

3. Solve problems requiring quantitative and/or qualitative analysis;

4. Develop a comprehensive foundation in the concepts and practices of the core areas of business; 

5. Analyze business or organizational situations using ethical approaches to decision-making; 

6. Demonstrate career readiness through experiential learning;

7. Apply basic marketing concepts and practices; and

8. Demonstrate competency in modern marketing methods and systems. 

Entrance Requirement

Students who have been accepted for admission into the College are eligible to matriculate into any degree program sponsored by the Business Department. Business students will benefit from having a good math background including high school algebra and other advanced math classes.

The dual Bachelor of Science/Masters of Business Administration (4+1) program is an option for especially well qualified students. This special program makes it possible to earn both the Bachelor of Science and Master of Business Administration degrees in less time than normally would be required to complete both. This option is available for students in the undergraduate Accounting, Business Administration and Marketing programs. Interested students should contact their undergraduate department chair or academic advisor no later than the sophomore year for information. Qualifying students take one graduate level MBA course during the fall and spring of their senior year. Students then have their Bachelor of Science degrees conferred upon completion of all undergraduate degree requirements. Students seamlessly matriculate into the graduate degree the following semester. Upon completion of thirty additional MBA credits, students will have their Master of Business Administration degree conferred.