2021-2022 College Catalog 
    
    Jul 24, 2024  
2021-2022 College Catalog [ARCHIVED CATALOG]

Marketing, B.S.


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Marketing

Department Chairperson - Dr. Cathleen Golden

 

Mount Aloysius College offers a flexible and contemporary program in Marketing leading to a Bachelor of Science degree.

The Marketing program at Mount Aloysius College is designed to provide students with a firm foundation of theory coupled with hands-on experience. The program is built upon the philosophy that the liberal arts provide the appropriate foundation for exploration of business studies; that classroom theory must be integrated with professional activity; that technology ought to be integrated with various concepts and skills throughout the curriculum; and that integration of varied concepts - being a reality of successful professional life - should be prominent in the program. The major in Marketing offers flexibility to students. In consultation with an academic advisor, students can use the elective block of credits to accommodate various business and marketing related interests.

Students graduating with a Bachelor of Science degree with a major in Marketing will:

  1. demonstrate decision-making from an organizational perspective, integrating the traditional academic areas of accounting, finance, management, with the marketing function;
  2. integrate marketing theory with marketing practice, bridging the gap between the classroom and the workplace;
  3. develop analytical and interpersonal skills necessary for problem solving;
  4. learn how to manage marketing information, blending technological expertise with written and oral communication skills; and
  5. develop the technical skills necessary to begin a career in professional marketing.

Entrance Requirement

Students who have been accepted for admission into the College are eligible to matriculate into any degree program sponsored by the Business Department. Business students will benefit from having a good math background including high school algebra and other advanced math classes.

The dual Bachelor of Science/Masters of Business Administration (4+1) program is an option for especially well qualified students. This special program makes it possible to earn both the Bachelor of Science and Master of Business Administration degrees in less time than normally would be required to complete both. This option is available for students in the undergraduate Accounting, Business Administration and Marketing programs. Interested students should contact their undergraduate department chair or academic advisor no later than the sophomore year for information. Typically, students take one graduate level MBA course during the fall and spring of their senior year. Students then have their Bachelor of Science degrees conferred upon completion of all undergraduate degree requirements. Students seamlessly matriculate into the graduate degree the following semester. Upon completion of thirty additional MBA credits, students will have their Master of Business Administration degree conferred.

International Exposure Requirement

Students pursuing a Bachelor of Science Degree and majoring in either Accounting, Business Administration, or Marketing are required to have at least three credits in coursework oriented toward providing the student with an international perspective on business, politics, or social and cultural systems. Coursework taken to fulfill this requirement may simultaneously fulfill one other requirement for the College or in the Degree (e.g., PLSC 240 International Relations fulfills the International Exposure requirement while-at the same time fulfilling a History/Political Science component of the College’s Core Requirements).
 

 

 

Core Course Requirements


Communication/Writing


Upper-Division Literature


  • ENGL 300/400 3 Credits

Art/English/Music/Theatre


  • ART, ENGL, MUSC, THEA 3 Credits

History/Political Science


  • HIST or PLSC 3 Credits

Science


  • ASTR, BIOL, CHEM, ENVS, GEOL, NASC, PHYS 3 Credits

Religious Studies/Philosophy


  • RLST or PHIL 3 Credits
    and
  • RLST 300/400 3 Credits

Social Science


Cultural Diversity


  • Cultural Diversity: 3 Credits

Integrated Discipline Capping


Total Credits in Core: 45 Credits


Total Credits for Degree: 120 Credits


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