2018-2019 College Catalog 
    
    May 05, 2024  
HELP
2018-2019 College Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BU 472 - Marketing Research

3 Credits
A course designed to introduce the marketing student to the areas of marketing research and marketing information systems. Coverage of marketing information system design and the marketing research process, including: research design and sources of information, data collection methods, sampling procedures, data analysis and interpretation, and the formal research report. Prerequisite: BU 250 , MATH 220 .


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Academic Programs and Courses
  Academic Programs by Department
  Academic Programs by Degree
  Secondary Education Options
  Minors
  Course Descriptions
  Academic Policies and Procedures
  Cultural Diversity Requirement
  Upper Level Literature Requirement
  Alternative Credentialing
  College Information
  Mount Aloysius College - At a Glance
  Undergraduate Learning Outcomes
  Facilities
  Academic Calendar 2018-2019
  Academics
  Campus Ministry
  Student Affairs
  Faculty & Staff Listing
  Accrediting Agencies
  Enrollment Information
  Admissions
  Financial Aid
  Tuition and Fees
  Graduate School Policies
  Graduate and Continuing Education Programs
  My Portfolio