2017-2018 College Catalog 
    
    Apr 25, 2024  
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2017-2018 College Catalog [ARCHIVED CATALOG]

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MBA 515 - Marketing Management and Planning

3 Credits
This course examines the marketing process from the strategic perspective of organizational management, with emphasis on the process of analyzing the market, developing marketing strategies and planning marketing programs. Some emphasis will be placed on the integration of current trends in marketing, driven by Internet technologies and the globalization of commerce into the traditional marketing framework. Attention is given to the development of conceptual and analytical thinking, oral and written communications and interpersonal and team management skills. Prerequisite: Admission into Graduate Program.


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