2017-2018 College Catalog 
    
    Apr 18, 2024  
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2017-2018 College Catalog [ARCHIVED CATALOG]

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BU 372 - E-Commerce

3 Credits
This course provides an introduction to and analysis of the strategic and ethical use of the Internet for marketing communications and strategy. Emerging Media for Entrepreneurs will explore the emerging tools that are quickly becoming necessary to launch a successful online business in today’s modern market. Students will gain a working understanding of how to market their product via social media, blog writing, content writing, and public relations. As marketers, entrepreneurs, and web developers, they’ll gain a toolbox of digital skills highly desired by today’s employers. Prerequisite: BU 250 .


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