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Mount Aloysius College    
  Dec 16, 2017
2017-2018 College Catalog
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BU 352 - Sport Sponsorship and Fund Raising

3 Credits
This course focuses on the role of sponsorship and fundraising in sport. Students are exposed to sport-specific fundraising challenges and goals for events, facilities, and organizations in the sports industry. The roles of media and public relations are also addressed. This course stresses practical applications in unique situations faced by sport management practitioners.

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