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Mount Aloysius College    
  Dec 16, 2017
2017-2018 College Catalog
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BU 350 - Sport Event Management

3 Credits
This course will focus on the fundamentals of sports events management at multiple levels - recreational, college, and professional. Components will include program planning, organization, budgeting, marketing, risk management, staffing, conducting the event, program evaluation, and other factors associated with successful management of sport events. Students will be responsible for the management of at least one or more college sport events on campus. This course offers the opportunity to explore in depth contemporary marketing management issues.

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