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Mount Aloysius College    
 
    
 
  Sep 25, 2017
 
2017-2018 College Catalog
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BU 250 - Principles of Marketing

3 Credits
Studies the management of activities which facilitate the flow of goods and services from producer to consumer (or ultimate user) in order to satisfy target customers and accomplish the company’s objectives. An emphasis is placed on consumer marketing by means of exploring marketing research and the market mix (product, pricing, distribution, and promotion).



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