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Mount Aloysius College    
 
    
 
  Nov 18, 2017
 
2017-2018 College Catalog
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BU 223 - Advertising and Sales Promotion

3 Credits
Introduction to the principles and practices of advertising as they relate to the socioeconomic and marketing environments as well as the advertising industry. The creative process of advertising (research and strategy) and the media (planning and research) will be covered.



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