2022-2023 College Catalog 
    
    Dec 02, 2024  
HELP
2022-2023 College Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 250 - Principles of Marketing

3 Credits
Studies the management of activities which facilitate the flow of goods and services from producer to consumer (or ultimate user) in order to satisfy target customers and accomplish the company’s objectives. An emphasis is placed on consumer marketing by means of exploring marketing research and the market mix (product, pricing, distribution, and promotion).


Add to Portfolio (opens a new window)
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Academic Programs and Courses
  Academic Programs by Department
  Academic Programs by Degree
  Academic Calendar 2022-2023
  Secondary Education Options
  Minors
  Graduate and Continuing Education Programs
  Course Descriptions
  Cultural Diversity Requirement
  Upper Level Literature Requirement
  Academic Policies and Procedures
  Alternative Credentialing
  College Information
  Mount Aloysius College At A Glance
  Facilities
  Undergraduate General Education Learning Outcomes
  Academics
  Mount Aloysius College Veteran Student Benefit and Scheduling Information
  Campus Ministry
  Student Affairs
  Faculty and Staff Listing
  Board of Trustees
  Accrediting Agencies
  Enrollment Information
  Dual-Enrollment
  Admissions
  Tuition and Fees
  Financial Aid
  Graduate School Policies
  My Portfolio