2022-2023 College Catalog 
    
    Apr 24, 2024  
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2022-2023 College Catalog [ARCHIVED CATALOG]

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MKTG 250 - Principles of Marketing

3 Credits
Studies the management of activities which facilitate the flow of goods and services from producer to consumer (or ultimate user) in order to satisfy target customers and accomplish the company’s objectives. An emphasis is placed on consumer marketing by means of exploring marketing research and the market mix (product, pricing, distribution, and promotion).


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