2020-2021 College Catalog 
    
    May 03, 2024  
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2020-2021 College Catalog [ARCHIVED CATALOG]

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MKTG 364 - Graphic Design

3 Credits
An introduction to the elements of graphic design, typography and images, applied to visual solutions for business promotion in marketing and communications, in print and web design. Visual literacy will be enhanced through the examination of an overview of graphic design history and contemporary issues in communication. Students will investigate the design process, including formal design principles, conceptualizing, critical thinking, collaboration and presentation. This course offers the opportunity to explore in depth contemporary marketing management issues.


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